Senior Market Domination

Your Blueprint for Advertising
Success to the 55+ Market


dan roberts


maria bailey

MARCH 26,2024

1:30 doors open seminar
from 2-3:30pm senior demographic

Sahara Library

9600 W Sahara Ave,
Las Vegas, NV 89117

Understanding Your Senior Audience:

“Decoding the Senior Market”
Know Your Audience Inside Out
Master the Demographics, Lifestyles, and Purchasing Power of Nevada’s Seniors

  • Debunking myths and stereotypes about seniors
  • Segmenting the senior market: age, income, lifestyle, tech savviness
  • Senior values: security, health, family, community, legacy
  • Senior decision-making process: rational vs. emotional factors
  • Common challenges faced by seniors: scams, loneliness, health concerns

Building Trust and Credibility:

“Crafting Content and Advertisements that Convert”
Mastering the message and getting results.

  • The importance of authenticity and transparency
  • Building long-term relationships with seniors
  • Leveraging word-of-mouth marketing and testimonials
  • Partnering with trusted senior organizations and influencers
  • Creating a senior-friendly brand personality: approachable, respectful, helpful
  • Content marketing: creating valuable and informative content for seniors

Effective Marketing Channels and Strategies:

“Digital Dominance”
Senior-Centric Online Strategies: Social Media, Email, and Beyond

  • Traditional channels: print media, radio, TV, direct mail (with a twist!)
  • Digital channels: websites, social media, email marketing (senior-friendly design and content)
  • Experiential marketing: events, workshops, demos, personalized experiences
  • Influencer marketing: partnering with seniors who have a following

Examples, Best Practices and wrap up:

  • Real-world examples of successful senior marketing campaigns
  • Analyzing the “why” behind each success story
  • Adapting best practices to different industries and products
  • Avoiding common pitfalls and mistakes
  • Recap key takeaways and actionable insights
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